Minority Education Website
Description
Project Match is a unique non-profit organization in the Washington, DC area that matches talented students of color with boarding schools that will provide the appropriate atmosphere for growth. The organization needed a new website that would serve as a platform to bring awareness to the issues of minority access to quality and higher education, as well as debunking myths around the boarding school experience. Their old website and overall brand lacked a user friendly navigation and creative relevance to their work. After several rounds of research and conceptual development, a logo was designed to conceptually communicate a solid foundation of support and education that connects the students to the right opportunities. Through subtle details, the website carries the same concept of creating a strong foundation through the use of the crosshatch background pattern, which was inspired by the cross-connecting in the logo, and the use of a weighted brown bottom to give the feeling of the website sitting on a strong, solid foundation. The website was implemented on the Adobe Business Catalyst platform, which the client has been able to use to make in-house updates to the website. Following the website, the rebrand was completed with the design of a sophisticated stationery system.
Client
