Celebration Guide


In 2012, United Way Worldwide celebrates its 125th anniversary! A toolkit or celebration guide was necessary to help all of the local United Ways across the global properly implement the celebration activities. This 24-page guide did just that, as it was presented at their conference for distribution. The guide tells the local United Ways how to bring "Live United" to life, as well as how to get the word out.  Our challenge was to follow the brand guide, but still be different enough to stand out from the rest of the United Way materials that were to be handed out during the conference. The piece was printed on all matte cover stock, with a wire-o binding.

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