Are You Sending the Other Kind of Fundraising Email?

Shala Graham - Wednesday, April 22, 2015

More and more nonprofits of all sizes are starting to embrace email fundraising. Unfortunately, many are making the simple mistake of only contacting donors when they need to raise cash. …Read More

3 Ways to Fight Holiday Donor Fatigue

Tiffany Jones - Thursday, October 23, 2014

Hands reaching out together

The holidays really are the season for giving, especially when it comes to charitable contributions. In fact, it’s not unusual for nonprofits to raise half or more of their yearly revenue between November and December.  …Read More

Is Your Copywriting Motivating Donors to Take Action?

Tiffany Jones - Thursday, May 22, 2014

A hand giving money.
Copywriting for nonprofit organizations, especially when it comes to fundraising materials, is a little bit like a mystical science: You can follow a lot of guides, recipes, and formulas, but in the end you can't ever really be sure about what sort of result you're going to get until after you have already sent your marketing materials out. …Read More

Why Success Has to Change a Nonprofit's Marketing

Christine Batta - Wednesday, January 22, 2014

When it comes to fundraising, everyone wants to be a big success, and there are few things that feel better than bringing in a lot of donations for an important cause. But, it's also important to know why and how successful fundraising has to change your approach to marketing. …Read More

Should Your Fundraising Messages Change From One Season to the Next?

Matthew Aaron - Thursday, September 19, 2013

Fundraising letters and campaigns are typically focused on a cause or message, and so only the largest and most well-known nonprofits tend to shift their approach seasonally. But, does that necessarily mean that you should ignore the calendar when you're reaching out and looking for donations? …Read More

Close to Home, or Close to Heart? Finding Donations for Third World Causes...

Shala Graham - Friday, October 19, 2012

raising money overseas

In some ways, it can be easier for nonprofits to raise money for a new youth center down the street than it can be to find funds for a new hospital in Africa or Asia…even though the second project might represent a fraction of the cost of the first. That's because, as humans, we are more conditioned to think in terms of needs in our local area; they are just easier to understand than far away crises that we can't see with our own eyes. …Read More

Is Your Online Fundraising Campaign as Strong as It Could Be?

Matthew Aaron - Thursday, July 19, 2012

Building strong online fundraising campaigns

Despite the growing importance of the Internet in almost every area of our lives and careers, many nonprofits still rely almost completely on traditional tools like direct mail fundraising to raise money for their programs. There is a certain logic in this, especially since direct mail is still highly effective for a lot of charitable groups, fundraising often requires longer messages than you can comfortably fit in an e-mail, and there are still portions of the older population who give the most money and prefer printed communications. …Read More

Can New Nonprofits Attract Large Donors?

Matthew Aaron - Tuesday, May 15, 2012

Chances are, if your nonprofit isn't well-known and established, you probably heard the advice to start small and plan on scratching your way forward for a number of years. After all, the biggest donors don't want to deal with unknown, untested nonprofits, particularly if they support causes that aren't in the public eye... or do they? …Read More

What You Need to Know About Your Donors

Matthew Aaron - Monday, April 23, 2012

Could you pick your average donor out of a police lineup? That question isn't literal, of course, but it's not as far off the mark as you might think, either.

The more you know about your average donor—that is, the types of men and women who give money to your cause most often—the better job you can do reaching them with effective fundraising messages… not to mention finding more people just like them. There are a number of different ways to get the kinds of data you're looking for, such as keeping track of event registrations, giving gifts for filling out surveys, or even renting marketing lists and following the results. …Read More

5 Things That Should Go in a Nonprofit's Special Report

Matthew Aaron - Thursday, March 15, 2012

5 Star Ingredients

Could your nonprofit organization benefit from publishing a special report? If you have something interesting to show or tell donors about, then it could be the perfect avenue for getting the word out. That's because a well-written and designed special report can have a little bit of everything – it can pull duty as a fundraising letter, informational brochure, invitation to future events, and even the beginnings of a magazine article or book on the topic. …Read More

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