Do Your Nonprofit Marketing Pieces Tell a Story?

Shala Graham - Friday, June 13, 2014

A picture of the Real Water Film Festival website.

By now, you've probably already heard dozens of times that people make decisions (and especially donation and volunteer decisions) based on emotion rather than facts or rational ideas. And, as you might guess, few things stir up emotions like a good story. …Read More

Is Your Copywriting Motivating Donors to Take Action?

Tiffany Jones - Thursday, May 22, 2014

A hand giving money.
Copywriting for nonprofit organizations, especially when it comes to fundraising materials, is a little bit like a mystical science: You can follow a lot of guides, recipes, and formulas, but in the end you can't ever really be sure about what sort of result you're going to get until after you have already sent your marketing materials out. …Read More

How to Test the Usability of Your Nonprofit Website

Ryan Phillips - Thursday, April 17, 2014

A technical drawing of the letter J.
Recently, we took a look at usability, and why it's such a big topic in the world of nonprofit web design. But, beyond simply knowing that usability is important, how do you maximize it on your site? …Read More

7 Kinds of Photos You Should Have on Your Nonprofit Website

Ryan Phillips - Tuesday, March 18, 2014

Illustration of DSLR Camera
In recent months, we have given some advice on the types of written content you should have on your nonprofit website, as well as the issues surrounding stock photography. Today, we want to share some insights on what kinds of photos and images you should use, especially if you want to create the right impression with donors, volunteers, and members of the media. …Read More

5 Things Your Nonprofit Website Should be Doing (But Might Not be Right Now)

Ryan Phillips - Friday, February 21, 2014

Illustration of a computer with circles containing the five key elements for a nonprofit website
In general, web design projects and consultations tend to drift towards layouts and aesthetics rather than organizational objectives, but that's largely because it's easier to discuss nice-looking photos and vendors than it is to think about the bigger picture that your nonprofit is facing. One unintended result of that process, though, is that important concerns are often forgotten or ignored – even if they are crucial to the success of your nonprofit website. …Read More

Why Success Has to Change a Nonprofit's Marketing

Christine Batta - Wednesday, January 22, 2014

When it comes to fundraising, everyone wants to be a big success, and there are few things that feel better than bringing in a lot of donations for an important cause. But, it's also important to know why and how successful fundraising has to change your approach to marketing. …Read More

Going international…starting with Azerbaijan!

Shala Graham - Friday, December 20, 2013

It’s been quite the exciting year here at SW Creatives. We’ve hired two new team members, we’re launching a coworking space for the creative professional community, and we’re doing great work for international clients! Who knew!  …Read More

When Do Donors Want to Hear From You?

Ryan Phillips - Wednesday, November 27, 2013

For as much attention as nonprofit organizations have to pay to the kinds of messages they send to donors, it pays to think once in a while about how often you want to reach out to them, too. That's because there's a constant balancing act that you have to manage: Get in touch with them more often than you should, and you risk annoying the men and women who support your programs. Wait too long, on the other hand, and you may no longer be at the top of their minds when they are thinking of making a charitable gift. …Read More

5 Surprising Ways the Right Creative Team Can Help Your Nonprofit

Ryan Phillips - Monday, October 28, 2013

When new nonprofit clients come to SW Creatives, it's usually because they want to talk about getting the right marketing materials, or maybe to look at a new website or design that can help them raise money and get noticed by the public more often.  …Read More

Should Your Fundraising Messages Change From One Season to the Next?

Matthew Aaron - Thursday, September 19, 2013

Fundraising letters and campaigns are typically focused on a cause or message, and so only the largest and most well-known nonprofits tend to shift their approach seasonally. But, does that necessarily mean that you should ignore the calendar when you're reaching out and looking for donations? …Read More