How to Give Useful Feedback to Your Creative Team

Shala Graham - Wednesday, May 20, 2015

The only thing worse than getting no feedback from a client is getting feedback we can’t use to make their project better. Our goal is always to help the organizations we serve to get the attention they need, and form the kinds of impressions they’re looking to create. …Read More

Are You Sending the Other Kind of Fundraising Email?

Shala Graham - Wednesday, April 22, 2015

More and more nonprofits of all sizes are starting to embrace email fundraising. Unfortunately, many are making the simple mistake of only contacting donors when they need to raise cash. …Read More

Why Interns SHOULD NOT Do It All

Shala Graham - Wednesday, March 18, 2015

Interns need direction and consideration, like any other hired employee
Having interns working with your nonprofit can be a tricky situation. The work of nonprofits can have great offerings and even a great necessity for interns and volunteers for their operations. In the need to get everything done or offer enough work for interns, employers will often send every task the intern’s way. This practice can do more harm then good and have serious ramifications to everyone involved. Including your nonprofit. …Read More

How to Roll Out Your Brand Identity

Christine Batta - Tuesday, February 17, 2015

Image of vector illustrations

You just went through the process of designing the new brand identity for your nonprofit. Congratulations! But you’re not done yet! This next step is crucial in following through on all of the hard work and investing that you and your designer did to craft the perfect new look of your brand.  …Read More

What’s the Story with Annual Reports?

Christine Batta - Wednesday, January 21, 2015

Image of vector illustrations

Annual reports are a key tool for nonprofits. This is an obvious statement, but the point is that annual reports, given time and focus, can be a great tool of growing your nonprofit. You have worked hard all year. Your annual report is the time to tell your story and show that hard work off. Annual reports tell the story of how your nonprofit has evolved in the past year and what direction it’s headed next. Here is some guidance on how to craft a structured story for your annual report. …Read More

3 Inexpensive Ways to Reinforce Your Brand Online

Shala Graham - Wednesday, December 17, 2014

Nonprofit leaders often think branding has to involve huge campaigns, but that’s not necessarily the case. While it is true that the Fortune 500 giants spend millions on things like brand awareness and market testing, there are a number of ways to build awareness of (and engagement with) your brand that don’t take a lot of time or money. …Read More

What Is Story-Based Marketing? Why Do You Need It?

Christine Batta - Thursday, November 20, 2014

Story-based marketing is a concept that stems from the very values of a company. The key idea is that you and your business are the storyteller and any potential clients, volunteers or donors, your audience. Through the interaction you have with that audience (in whatever medium) you are telling the story of your business.  …Read More

3 Ways to Fight Holiday Donor Fatigue

Tiffany Jones - Thursday, October 23, 2014

Hands reaching out together

The holidays really are the season for giving, especially when it comes to charitable contributions. In fact, it’s not unusual for nonprofits to raise half or more of their yearly revenue between November and December.  …Read More

The Importance of Iconography

Ryan Phillips - Monday, September 22, 2014

Colorful collage of icons

Have you ever given any thought to the little images of floppy disks and printers you see on your word processor? How about the street signs and symbols you see in train stations and airports, or the little visual instructions that surround you in your office or workplace?  …Read More

What is Typography?

Shala Graham - Friday, August 22, 2014

Graphic Design Strategy empowers a strong nonprofit organization.

If you spend enough time at the SW Creatives office in Maryland, or just happen to know a few graphic designers, you'll probably hear the word "typography" thrown around quite a bit. But what does it actually mean? And, should you even care about typography? …Read More

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