3 Inexpensive Ways to Reinforce Your Brand Online

Shala Graham - Wednesday, December 17, 2014

 …Read More

What Is Story-Based Marketing? Why Do You Need It?

Christine Batta - Thursday, November 20, 2014

 …Read More

3 Ways to Fight Holiday Donor Fatigue

Tiffany Jones - Thursday, October 23, 2014

Hands reaching out together

The holidays really are the season for giving, especially when it comes to charitable contributions. In fact, it’s not unusual for nonprofits to raise half or more of their yearly revenue between November and December.  …Read More

The Importance of Iconography

Ryan Phillips - Monday, September 22, 2014

Colorful collage of icons

Have you ever given any thought to the little images of floppy disks and printers you see on your word processor? How about the street signs and symbols you see in train stations and airports, or the little visual instructions that surround you in your office or workplace?  …Read More

What is Typography?

Shala Graham - Friday, August 22, 2014

Graphic Design Strategy empowers a strong nonprofit organization.

If you spend enough time at the SW Creatives office in Maryland, or just happen to know a few graphic designers, you'll probably hear the word "typography" thrown around quite a bit. But what does it actually mean? And, should you even care about typography? …Read More

Why Design Is a Big Deal for Nonprofits

Michael Hoang - Thursday, July 17, 2014

Graphic Design Strategy empowers a strong nonprofit organization.

Most for-profit businesses understand that design for things like packaging and marketing matter a great deal. They know that it doesn't matter how great their products or services are if they can't convey those strengths to buyers—that you need style to convey substance—so they are eager to find design teams that can help them make their messages more compelling. …Read More

Do Your Nonprofit Marketing Pieces Tell a Story?

Shala Graham - Friday, June 13, 2014

A picture of the Real Water Film Festival website.

By now, you've probably already heard dozens of times that people make decisions (and especially donation and volunteer decisions) based on emotion rather than facts or rational ideas. And, as you might guess, few things stir up emotions like a good story. …Read More

Is Your Copywriting Motivating Donors to Take Action?

Tiffany Jones - Thursday, May 22, 2014

A hand giving money.
Copywriting for nonprofit organizations, especially when it comes to fundraising materials, is a little bit like a mystical science: You can follow a lot of guides, recipes, and formulas, but in the end you can't ever really be sure about what sort of result you're going to get until after you have already sent your marketing materials out. …Read More

How to Test the Usability of Your Nonprofit Website

Ryan Phillips - Thursday, April 17, 2014

A technical drawing of the letter J.
Recently, we took a look at usability, and why it's such a big topic in the world of nonprofit web design. But, beyond simply knowing that usability is important, how do you maximize it on your site? …Read More

7 Kinds of Photos You Should Have on Your Nonprofit Website

Ryan Phillips - Tuesday, March 18, 2014

Illustration of DSLR Camera
In recent months, we have given some advice on the types of written content you should have on your nonprofit website, as well as the issues surrounding stock photography. Today, we want to share some insights on what kinds of photos and images you should use, especially if you want to create the right impression with donors, volunteers, and members of the media. …Read More