JVR Communications Case Study

October 22, 2009

Company Overview

JVR Communications (JVR) is a woman-owned social marketing firm founded in 2005, and based in the Washington, DC metro area.  The certified small business aims to translate scientific and technical advances into clear, concise information that the general public can use to make healthy lifestyle choices. In addition, JVR partners with some of the nation’s most influential organizations to create and market culturally and linguistically appropriate messages and materials to consumers, policy makers, providers, the media, and many others.

The Situation

JVR Communications‘ Website desperately needed a redesign. The company was fast-growing, and needed to refine its image to reflect its current position in an overcrowded market of service providers.  During initial conversations with JVR, it became clear that the previous Website failed to articulate its expertise as a research-based social marketing firm.  The company sought a fresh, modernized image, which would later be translated to other marketing materials including a capabilities statement. The company wanted to retain its current logo -- the image of a butterfly in flight -- which represents JVR’s qualities of intellectual freedom and originality.  Although JVR did opt for a new tagline and revised content to reflect a more conversational, professional tone, and the company’s work ethic.

The Solution

SW Creatives worked in accord with the JVR team to develop a design and color palette that were in sync with the company’s vision. Completing the project within time constraints and budget,  SW Creatives delivered a Website, revised capabilities statement, capabilities highlight one-pager and a note card, that met JVR’s overall marketing needs.

The Results

“SW Creatives is an impressive team. Smart. Creative. Insightful. They are the first firm we turn to for our design needs. They are customer-focused and committed to excellence -- a winning combination.”  
-- Jacqueline V. Richmond, President

To learn more about JVR Communications please visit their Web site at www.jvrcommunications.biz.

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